Student project: Chinese Tea Packaging Design
Tea is a major part of the Chinese culture and the packaging is designed to express its richness in culture and spiritual civilisation. The packaging invites consumers to interact with the product through the act of opening and closing a 'Chinese cabinet', which adds value to the overall experience. The front and back of each packaging were inspired by the origin of each type of tea. It intrigues consumers to appreciate and learn more about the Chinese culture through storytelling.